Assets, Research and Connections
"Realize that everything connects to everything else."
— Leonardo da Vinci
Genius is the capacity to quickly identify connections, then use those insights to spark ideas and develop innovative solutions. By providing new contexts for information and using formats designed to emphasize relevance, utility and connection, our team at Arc can help tap more deeply into the genius within your organization.
Arc is an editorial practice that works with companies, conferences, research institutions and foundations to leverage information assets in ways that are integral to an organization's core mission. Our work dovetails content strategy, which optimizes the logistics of information, and data science, which uses modeling and statistics to spot trends and opportunities. We also work closely with marketing, where the emphasis is on branding, sales and outreach. Our focus, however, is on deepening the value of the information itself, which takes a reporter's moxie, an editor's sense of context and a publisher's talent for packaging and distribution.
Two tech-driven trends have made it possible for almost any organization to add publishing to its repertoire: the increasing ease with which digital content can be created and the emergence of the tablet as the jack-of-all-media. A broad range of powerful and clever publishing platforms has slashed production costs, while providing almost endless options to repurpose, bundle, deliver and share content.
This is a sea change from just a few years ago when almost none of this was possible. At Arc, there is no one size fits all answer, but many answers that can accommodate changing needs. We see information as a critical, frequently under-utilized asset and develop creative solutions designed to make its value more accessible. Knowledge—which is information in context—really is power: the power to do more and better, the power to realize potential, the power to see what's next. Let's get started.
— J. A. Ginsburg, Director R&D / Publishing
digital books | magazines | conference content
Digital publishing platforms that were originally designed to convert print magazines into rich media content can be adapted to create a range of digital publications.
This handbook created for an elite disaster response team was produced in multiple formats—website, pdf, print—to be accessible with or without internet access. It was designed to accommodate future case studies. The website can be easily updated in the field by team members.
podio: rethinking radio, podcasts and the encyclopedia
A prototype developed to rethink the radio as podio, a synthesis of podcasts, articles and bibliographies (website).
The TrackerNews aggregator was developed as a demonstration project for InSTEDD, an independent spin-off of Google.org, focused on health, humanitarian response and technology (background).
J.A. Ginsburg is an award-winning journalist who has worked in print, digital and broadcast and curated several touring museum exhibitions.